How to Create a Gifting Campaign

Last updated: January 15, 2026

Gifting Campaigns allow you to send free products to your Superfiliates or external creators through a centralized campaign experience.

To get started, make sure your products are available in your Shopify online sales channel.

Step 1: Create a New Campaign

  1. Go to the Gifting app in the Shopify Influencer Hub

  2. Click New Campaign

  3. Enter a campaign name

  4. Choose the gifting method:

    • You Choose and Ship
      Using the creator’s on-file shipping information, you will select the product(s) and push the order to your Shopify directly within Superfiliate.

    • Creator selects the product
      Creators can redeem their gifts through a dedicated redemption page, choosing from a predefined product list.

  5. Add a welcome message and clear instructions for the creator
    (Include everything they need to know about the campaign)

  6. Select a tracking window:

    • No tracking window

    • Limited-time campaign

    • Evergreen campaign

Step 2: Select Gifts & Configure Rules

Choose the Gift Type

You can base your campaign on:

  • Collections
    Select an existing Shopify collection

  • Products
    Select individual products manually

Configure Campaign Rules

Set the campaign rules, including:

  • Product redemption limit (how many items each creator can choose)

  • Repeated SKUs (allow or block selecting the same product more than once)

  • Shipping rules (brand covers shipping, free up to a limit, or creator pays)

  • Pricing model availability (Choose whether you would like to gift a subscription or a one-time product for your creators in this campaign.)

  • Expiration date for gift redemption link (optional – defines until when gifts can be claimed)

Step 3: Select Your Audience

Choose who will receive the gifting campaign:

  • All Superfiliates

  • A filtered group (by program, performance, or other criteria)

  • Individual Superfiliates (manual selection)

Add External Creators (Optional)

You can also invite creators who are not enrolled in any program by:

  • Adding their email

  • Adding their social handle

  • Importing a list of creators

Final Step: Review & Launch

  • Review all campaign details

  • Confirm products, rules, and audience

  • Click Create Campaign

Your Gifting Campaign is now live and ready to be shared.