Instagram Metrics Available After Authentication

Last updated: October 21, 2025

Once a creator connects their Instagram Business account through Superfiliate, you gain direct access to verified performance data — no screenshots or manual reports needed.

These insights help you evaluate creators more accurately and understand their audience and engagement in real time.

Key Metrics

1. Overall Performance

  • Engagement Rate: Average interaction across posts

  • Accounts Reached: Number of unique users reached

  • Accounts Engaged: Users who interacted (likes, comments, saves, shares)

2. Follower Data

  • Follower Count: Total followers on the creator’s profile

  • Follower Growth: Increase or decrease in followers over time

3. Audience Demographics

  • Gender and Age Distribution

  • Top Locations (cities and countries)

  • Audience Type: % of followers in your target regions

4. Content Analytics

  • Post Engagement: Likes, comments, and saves per post

  • Reach and Impressions: Visibility of each content piece

  • Performance Trends: Identify top-performing content types

How It Works

Creators authenticate via a secure Instagram Business login (through Facebook). Once connected, their metrics sync automatically to the Social Performance section in Superfiliate.