How EMV is Calculated in Superfiliate

Earned Media Value (or EMV) measures the value of engagement received on each post, and is designed to be a comparative metric for measuring content performance.

The formula that Superfiliate uses is EMV = Impressions x CPM

Superfiliate allows you to customize the EMV inputs across your entire account in Settings>Earned Media Value where you can set the cost per thousand impressions for each content type across Instagram Posts, Stories, Reels and TikToks.

When you change the CPM value, the EMV for every piece of content in your UGC Library will update (depending on how much content is in your account this update may take some time to complete).