What is the 24-Hour Messaging Window for Instagram DMs?

Meta has recently updated its policies to enhance user experience and reduce unwanted messages from third-party apps. These changes impact how some features in our platform work. Here’s an overview:

• 24-Hour Messaging Window: Merchants can send automated messages to creators within a 24-hour window after the creator sends/reacts to a message or visits/comments on a post on your page.

• Drip Communications in Automations: You can still use drip messaging, but it’s now limited to a 24-hour period post interaction. After the 24-hour window, automated messages will not send.

• DM Communication: Within 7 days of an interaction, messages sent via the Communications tab and UGC Quick Actions are supported. You will need to use your native Instagram inbox to continue the conversation after the 7 day window has passed.