How to get content rights for tagged UGC using Superbrief

Last updated: April 23, 2026

Overview

This guide walks through how to request and manage content usage rights for any piece of user-generated content (UGC) your brand is tagged in—using Social Listening, Superbrief, and Campaign Terms. You can:

  • Request usage rights directly from the creator

  • Clearly outline compensation and terms

  • Capture acceptance in-platform

  • Store approved rights in your Content Rights Library

Step-by-step: Requesting content rights with Superbrief

1. Find the UGC you want to license

  • Navigate to Social Listening

  • Review tagged content

  • Identify a post you’d like to use in marketing (e.g. paid ads)

  • Download the content locally

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This ensures you can reference the exact asset later in the brief

2. Create a Superbrief campaign

Create a Superbrief designed specifically for requesting usage rights.

Example brief setup:

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This brief can be reused anytime you find qualifying UGC

3. Add campaign terms for usage rights

Use Campaign Terms to define an explicit, opt-in agreement. These terms provide creators with a lightweight way to review and accept content without requiring manual back-and-forth.

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4. Personalize the brief for the creator

When you add a creator to the campaign:

  • Personalize the brief (e.g. use their name)

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  • Upload the exact piece of UGC you downloaded as an attachment

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Attaching the asset ensures the creator knows exactly which content you’re referencing

5. Send the brief and collect acceptance

From the creator’s perspective:

  • They review the brief context

  • Open the attached content

  • Review the campaign terms

  • Click to accept the terms

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Once accepted, the brief unlocks and the agreement is recorded.

6. Upload the existing content as a deliverable

Because the content already exists:

  • Upload the UGC directly into the Deliverables section

  • You do not need to wait for the creator to resubmit it

Uploading the asset here enables tracking of usage rights downstream.

7. Apply usage rights from the brief dashboard

From the brief dashboard:

  • Select the creator

  • Edit Content Rights

  • Apply the agreed-upon usage duration

  • Save changes

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8. Confirm rights in the Content Rights Library

Navigate to the Content Rights Library to verify:

  • The asset is present

  • Usage rights are applied

  • Duration and permissions match the agreed terms

  • The brief title is associated with the content

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At this point, the asset is cleared and ready for activation.