Attribution Overview

There are a variety of factors that impact if an individual conversion will be attributed to a Superfiliate, and at what rate commission will be earned, which we'll go into in more detail below. In general, these thresholds are controlled by the Program Settings and whether or not you have configured Advanced Tracking within your account after setting up a custom domain.

Program Settings

Program Settings are the foundation of when the "offer" or discount code to shoppers kicks in, and when Superfiliates become eligible to earn a reward. Based on how you configure your program, there may be times where the shopper gets a discount, but their order didn't clear the threshold for the Superfiliate to earn commission, such as if you choose to not reward Superfiliates on returning customers or orders under a minimum value. If the order is captured but the Superfiliate does not earn commission because of a program setting, the order will appear in your reporting with a rejected reason (more info here).

Link Only Conversions

When a shopper is not eligible to utilize a discount code (either because of a program setting on the "Referred Customer Reward" portion of the set up or codes are disabled site-wide), or a shopper chooses to check out using a different code (maybe they sign up for your newsletter or text messages for a higher percentage off), their conversion can still be captured via the link. How long the order will still be captured after they click the link and check out will depend on your individual account's set up.

• Default/No Custom Domain

  • If you have not set up your custom domain, as soon as the shopper ends their session and navigates away from the checkout experience, any subsequent conversions will NOT be tracked or attributed to your Superfiliate or program

• Custom Domain Set Up Complete

  • If you have set up your custom domain, you have the option to configure a longer attribution window within your Superfiliate account.

  • This ensures if a shopper clicks a link and subsequently gets distracted from completing their purchase within their initial session, but returns within <X days to complete their purchase on the same device (without clearing their cookies/cache) the conversion will still be captured and attributed properly

    • This is especially important if you have a higher AOV and are a more considered purchase for consumers

    • Based on how most of us interact with our phones, there's also a high likelihood shoppers become distracted mid-shopping journey and "break" the attribution after answering a text, checking their email, getting a delivery notification and then scrolling through TikTok for a few hours

We recommend an attribution window of 14 to 30 days based on typical buying cycles and industry standards. Settings > Attribution window

Edge Cases

There are all kinds of edge case scenarios that can impact which conversions are attributed to your Superfiliates, but a few more scenarios are:

• If the same shopper clicks links from two different Superfiliates - the Superfiliate's link they clicked more recently will take attribution

• If a shopper clicks a Superfiliate's link but uses a sitewide code, as long as they complete the purchase within the attribution window it will be captured (commission will be dictated based on the relevant Program settings)

• If you're temporarily running a Promotion to adjust discount/commission thresholds that can impact commission/whether orders are code eligible or become link only) - More information on Promotions

• More information on understanding Rejection Reasons