Understanding Brand Safety

Last updated: October 13, 2025

Superfiliate’s AI analyzes a creator’s last 30 posts to identify potential brand safety concerns based on the type of content shared.

It uses definitions from the GARM: Brand Safety Floor + Suitability Framework, an industry standard developed by the Global Alliance for Responsible Media (GARM) to help advertisers classify sensitive or harmful content consistently.

Read the full framework:
GARM Brand Safety Floor + Suitability Framework (PDF)

Content Categories Used by Superfiliate’s AI

  1. Adult & Explicit Sexual Content

  2. Arms & Ammunition

  3. Crime & Harmful

  4. Death, Injury, or Military Conflict

  5. Online Piracy

  6. Hate Speech & Acts of Aggression

  7. Obscenity and Profanity

  8. Illegal Drugs

  9. Spam or Harmful Content

  10. Terrorism

  11. Sensitive Social Issues

  12. Misinformation

  13. Explicit Language (Superfiliate addition)

Content Categories Used by Superfiliate’s AI

These insights are AI-inferred and meant to guide brand review — not definitive or official evaluations of a creator’s content.

They help highlight posts that may need a closer look, following recognized industry standards for responsible advertising.