Understanding Status Labels by Segment: Wallet, Conversions, Payouts, and Gifting

Last updated: August 1, 2025

Tracking affiliate performance, reward programs, and gifting campaigns requires a clear understanding of the different status labels used in each segment of the platform. Below, we explain in detail what each label means within the four main categories: Wallet, Conversions, Payouts, and Gifting.

Wallet

The Wallet segment centralizes all credits associated with users — whether from referrals, cashback, or admin-added values. The available status labels help monitor what has been used, what is still available, and what has expired.

  • Outstanding balance: The total amount of credits still available in the user's wallet, including all types (referral, cashback, and manual credits).

  • Redeemed balance: The total value of credits that have already been redeemed — either spent on purchases or withdrawn.

  • Expired balance: The total value of cashback credits that expired before being used.

  • Cashback outstanding: The total value of cashback credits that are still valid (not expired).

  • Referral outstanding balance: The total value of referral credits that have been granted but not yet redeemed.

  • Admin outstanding balance: The total value of manually added admin credits that are still available for use.

Conversions

The Conversions report tracks the results of completed conversions, categorizing them based on their eligibility for commission. It helps determine which actions generated revenue and which qualify for affiliate payouts.

  • Rejected: The total number of conversions that were rejected and are not eligible for commission.

  • Approved: The total number of approved conversions that qualify for affiliate commission.

  • Referral revenue: The total revenue generated from all conversions, including both approved and rejected ones.

Payouts

This section shows the status of commission payments via payouts. The status labels help clarify the stage of each payment request, providing transparency in the financial flow between the brand and its affiliates.

  • Pending: The total value of payouts currently being processed.

  • Approved: The total value of payouts that have been successfully processed and marked as "done".

Gifting

The Gifting report tracks the journey of gifts offered to customers or creators, from availability to redemption.

  • Unlocked: The total number of gifts that have been unlocked and made available for redemption.

  • Claimed: The total number of gifts that have been claimed by customers, determined by the number of Shopify orders associated with a redeemed gift.