How to Tag a Video When Publishing on YouTube

Last updated: December 16, 2025

When you’re working with a brand, tagging your video as a paid partnership links it to the campaign and allows the brand to access non-public performance data.

This guide explains how to tag a video while publishing it in YouTube Studio.

Step by Step

  1. Make sure you’re using the YouTube app on your smartphone.

  2. When publishing a video, select Paid promotion & Brand and mark Yes.

  3. Tap Select brand sponsorship, then choose the correct brand using the Campaign Code shared with you.

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  1. Tap I Agree and continue uploading the video as usual.

What happens after you tag the video

After the video is successfully tagged:

  • The brand will be notified that the video is linked to the campaign.

  • Non-public performance data will be shared with the brand.