How to Enable Channel Insights Sharing for Brand Collaborations

Last updated: December 16, 2025

To collaborate with brands on Superfiliate and share non-public YouTube performance data, creators need to enable channel insights sharing in YouTube Studio.

Channel insights sharing allows advertisers, brands, and third-party platforms like Superfiliate to access public and non-public channel performance metrics.

Step by step

  1. Sign in to YouTube Studio on Desktop.

  2. On the bottom left, click Settings.

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  1. On the left, click Channel then Advanced settings.

  2. Under “Channel insights sharing,” check the box for Allow advertisers, brands, and third-party platforms to view channel insights for earning opportunities.

  3. Save.

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For more details on how YouTube handles channel insights sharing and data access, you can also visit the official YouTube Help Center: