How to Create Secondary Links for Affiliates

Last updated: December 15, 2025

Secondary Links allow brands to offer more than one tracking link to the same affiliate. This is useful when affiliates want to promote different products, collections, campaigns, or landing pages while still earning commission under the same account.

Once enabled, both the brand and the affiliate can create and manage these additional links.

Enabling Secondary Links in Your Program

To allow affiliates to create secondary links, you first need to enable this setting at the program level.

  1. Go to the Program you want to edit.

  2. Open Settings.

  3. Locate the Secondary Links setting.

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  1. Toggle Enable Secondary Links.

  2. Save your changes.

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Once enabled, secondary links will become available for all affiliates in that program.

Creating Secondary Links as a Brand

Brands can create secondary links directly from the affiliate’s profile.

  1. Go to Affiliates and open the affiliate’s profile.

  2. Scroll to the Secondary Links section.

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  1. Click + to add a link

  2. Enter the destination URL you want the affiliate to promote.

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  1. Generate the link.

The new secondary link will immediately be available for tracking and reporting.

Affiliates also have full autonomy to create their own secondary links from their portal.