Ads Management - Placement groups in Superfiliate

Superfiliate uses placement groups to keep your ads consistent across Meta placements.

When you create or edit an ad, the creative you choose for a placement group is applied to all placements inside that group.

This makes it easier to manage ads at scale, but it also means Superfiliate doesn’t support editing ads that use placement-specific creative variations (like different crops or aspect ratios for individual placements).

How placement groups work

When creating an ad

When you select a placement group, Superfiliate applies the same media and creative settings to every placement included in that group.

When editing an ad

Edits (like changing media, text, or destination URL) are also applied at the placement group level.

Supported placement groups in Superfiliate

Feeds

• Facebook Feed

• Facebook Business Discover Feed

• Facebook Reels Overlay

• Facebook Profile Feed

• Facebook Notifications

• Facebook Video Feeds

• Facebook In-stream Video

• Facebook Marketplace

• Instagram Feed

• Instagram Explore

• Instagram Explore Home

• Instagram Profile Feed

• Instagram Search Results

• Messenger Home

• Threads Feed

Search results

• Facebook Right Column

• Facebook Search Results

Stories and Reels, Apps and sites

• Any placement not listed above falls under this group.